Our goals, services, and people

WHAT WE'RE ABOUT

Salt was started in 2010 by Christian Broadcasting Association (CBA) to connect and support Christians working within New Zealand’s media, helping them to remain faithful and effective in their workplace. The growth since then has been extraordinary, as have the positive spin offs.

We believe in:
ENCOURAGING CONNECTION

As we are in a world shaping us towards shallow encounters, isolation, and hurried lives, we place a high priority on fostering connection and meaningful relationships.

ENGAGING DEEPLY

As a network of Christians from varying faith traditions, we value space to question, learn, and grow in our understandings of God, humanity and creation.

ESTEEMING VOCATION

We value the unique role media professionals play in our society, and celebrate those dedicated to their craft.

WHAT WE DO

You’ll be pleased to know that there are at least 300 Christians working as producers, directors, presenters, writers, journalists, editors, technicians, web-designers and a vast array of other vital roles within New Zealand’s media.

We support these people through:

“I love coming alongside ‘Salties’ to support and encourage them with their work, and help them navigate some of the big things that come up at work while staying strong in their faith. These people are a real example of what it means to be salt. When we use salt, it is sprinkled… so when I think about being salt in a workplace, it’s the everyday things that count; how you handle yourself, your integrity and your compassion for people that makes a huge difference”

- Dayna Vawdrey, Broadcaster & Former Salt Facilitator

WHO WE ARE

The Salt team is small but mighty.

PETRA BAGUST
Salt Queen

A lovely familiar face on New Zealand TV, Petra took up the leadership of Salt in early 2020.

ELESHA GORDON
Salt Mover & Shaker

Elesha makes Salt happen!

FRANK RITCHIE
Salt Guru

Reverend Frank Ritchie is the lead chaplain for Media Chaplaincy New Zealand, which offers personal and professional support to those who work in the news media.

Are you a Christian working in NZ's media? Let's talk.

(09) 525 2730

info@salt.net.nz

Salt

c/- CBA, PO Box 100

Shortland Street

Auckland 1140

© 2020 Christian Broadcasting Association NZ